Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover and archivists--prepared the 20 signed

and archivists--prepared the 20 signed chapters

award-winning author Harlow Giles Unger tells the gripping story of that miracle

Detailed descriptions and case examples of how each factor plays out are followed by practical questions you can use to assess your work

and add quality years to your life

Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover and archivists--prepared the 20 signedIt's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the